KB Fitness
campaign pages

Three ads are going out, each speaking to a different reason somebody hasn't walked in yet. Each one sends people to its own page. Open all three below and have a look. They share the same offer and the same form, so the only thing that changes is who's telling the story.

Tried it alone

Grant

For people who've started and stopped more times than they can count.

Open this page →

63 years old

Tommi

For people who think they've left it too late to start.

Open this page →

Had trainers before

Chris

For people already paying a trainer somewhere else.

Open this page →

After they book

Different stage, different audience. The three pages above are what a stranger sees coming from an ad. This is what a client fills out once they've booked, before their first session — the same questions as your PDF, rebuilt for a phone.

What to look at

• Do the stories sound like the people? Every word came out of the interviews. If anything reads wrong, say so and it changes.
• Is anything about the studio or the coaching described inaccurately? This is the part worth being fussy about.
• The offer. One free session, a written plan to take away, twelve openings this month. Confirm that's what you want to promise.
• The questions on the form. They're there so you know something about a person before they walk in. Add or remove any of them.
• The health history form. Anything missing you'd want before a first session? Anything you'd cut? It runs about ten minutes as it stands.

Still to come

• Hooking the form up so it texts you the moment someone fills it in.
• Getting the number registered so those texts actually deliver.
• Moving the pages onto your own web address.