KB Fitness
campaign pages

Three ads are going out, each speaking to a different reason somebody hasn't walked in yet. Each one sends people to its own page. Open all three below and have a look. They share the same offer and the same form, so the only thing that changes is who's telling the story.

Tried it alone

Grant

For people who've started and stopped more times than they can count.

Open this page →

63 years old

Tommi

For people who think they've left it too late to start.

Open this page →

Had trainers before

Chris

For people already paying a trainer somewhere else.

Open this page →

What to look at

• Do the stories sound like the people? Every word came out of the interviews. If anything reads wrong, say so and it changes.
• Is anything about the studio or the coaching described inaccurately? This is the part worth being fussy about.
• The offer. One free session, a written plan to take away, twelve openings this month. Confirm that's what you want to promise.
• The questions on the form. They're there so you know something about a person before they walk in. Add or remove any of them.

Still to come

• A photo of Avery for the coaches section — hers is the last blank spot on the page.
• Hooking the form up so it texts you the second someone fills it in.
• Moving the pages onto your own web address.